Emprendimiento de cultivo de arándanos en el Perú para su comercialización a nivel nacional e internacional

Edward Flores, Anabel Aranibar-Molina, Carmen Palomino-Peralta, Wilfredo Soto-Palomino

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

In recent years in Peru, the cultivation, care and sustained growth of blueberries has allowed it to achieve significant recognition, both nationally and internationally, allowing it to be an export product. The objective of this work is to carry out a blueberry cultivation venture in the Ica-Peru region, on one hectare of land for subsequent commercialization, as a minimum viable product, the methodology used was non-experimental, with a quantitative approach, level descriptive-explanatory, which allow the development of a feasibility study on the cultivation of blueberries, taking into account the considerations that this requires. The results allow to demonstrate that the benefit-cost analysis allows to obtain profitability, considering the environmental conditions and the cultivation needs of this fruit. It is concluded that a blueberry cultivation venture can be carried out on one hectare of land in the Ica-Peru region for its subsequent distribution and commercialization, adequately projecting that it will be a sustained growth of great profitability in the short term.

Título traducido de la contribuciónBlueberry cultivation venture in Peru for national and international commercialization
Idioma originalEspañol
Título de la publicación alojadaProceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtítulo de la publicación alojada"Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023
EditorialLatin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)9786289520774
DOI
EstadoPublicada - 2023
Evento3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023 - Virtual, Online
Duración: 4 dic. 20236 dic. 2023

Serie de la publicación

NombreProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (versión digital)2414-6390

Conferencia

Conferencia3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
CiudadVirtual, Online
Período4/12/236/12/23

Palabras clave

  • Blueberries
  • commercialization
  • cultivation
  • Entrepreneurship
  • profitability

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