Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

Carhuapoma Mezarina Ruddy Vanessa; Cueva Rios Maria Alina; Castillo Sáenz Rafael Alan; Flores Sotelo Willian Sebastian; Salas Zeballos Victor Ramiro

Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

Translated title of the contribution: Digital literacy in the strategic management of fast-food restaurants

Carhuapoma Mezarina Ruddy Vanessa, Cueva Rios Maria Alina, Castillo Sáenz Rafael Alan, Flores Sotelo Willian Sebastian, Salas Zeballos Victor Ramiro

Faculty of Economics Sciences

Research output: Contribution to journal › Article › peer-review

Abstract

The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.

Translated title of the contribution	Digital literacy in the strategic management of fast-food restaurants
Original language	Spanish
Pages (from-to)	332-347
Number of pages	16
Journal	RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume	2022
Issue number	E48
State	Published - Feb 2022

Cite this

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title = "Alfabetizaci{\'o}n digital en la gesti{\'o}n estrat{\'e}gica de los restaurantes de comida r{\'a}pida",

abstract = "The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.",

keywords = "Digital literacy, digital skills, fast food, strategic management",

author = "Vanessa, {Carhuapoma Mezarina Ruddy} and Alina, {Cueva Rios Maria} and Alan, {Castillo S{\'a}enz Rafael} and Sebastian, {Flores Sotelo Willian} and Ramiro, {Salas Zeballos Victor}",

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TY - JOUR

T1 - Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

AU - Vanessa, Carhuapoma Mezarina Ruddy

AU - Alina, Cueva Rios Maria

AU - Alan, Castillo Sáenz Rafael

AU - Sebastian, Flores Sotelo Willian

AU - Ramiro, Salas Zeballos Victor

PY - 2022/2

Y1 - 2022/2

N2 - The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.

AB - The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.

KW - Digital literacy

KW - digital skills

KW - fast food

KW - strategic management

UR - http://www.scopus.com/inward/record.url?scp=85129277472&partnerID=8YFLogxK

M3 - Artículo

AN - SCOPUS:85129277472

SN - 1646-9895

VL - 2022

SP - 332

EP - 347

JO - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

JF - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

IS - E48

ER -

Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

Abstract

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